Scientists are often asked to interview with the press. This training will teach participants to better understand the way journalists think in order to enhance success with the media.
Date: Tuesday, July 30 Time: 10:00 - 15:00 CEST Location: MPI-IS Tübingen Trainer: MPI-IS Public Relations Officer Linda Behringer Top-level scientists are frequently asked to conduct interviews and engage with the press to discuss their research with the media and public, representing their respective institutions, providing expert testimony, etc.
How should one behave professionally in front of the camera? How would you like to be perceived by the public? What do you want to say and what is allowed? And what is the best to wear? This training will address the questions above and also teach participants to better understand the way journalists think, in order to enhance success during interviews. This workshop will specifically focus on preparation for media conversations consisting of 1.) Content 2.) Appearance 3.) Delivery 1.) Content • Understanding simple, complex, and provocative questions in discussions and interviews • Learning to target your specific audience (e.g. learning to use direct, clear language instead of too much technical jargon) 2.) Appearance • Optimizing facial expressions and gestures • Profile sharpening and image branding 3.) Delivery • Speech confidence, voice and emotion • Respiration, stage fright, and inner balance • "Stress test" in front of the camera and the microphone
Register to attend below. With questions, contact Sara Sorce (sara.sorce@tuebingen.mpg.de).
Note* By registering for this workshop, you express your interest to participate. In the event that a workshop’s interest exceeds attendance capacity, registrations will undergo a review process considering multiple aspects such as motivation, interest, and fit. All registrants will be notified of selection outcomes before each respective workshop.
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